Challenge in My Life: How I Dealt with It

I Just decided to take some medicine and went to bed. The pains still continue to happen the next day. So I went to the emergency room. I told the doctor my situation. I had taken some x-rays. About thirty minutes later the results were back. The doctor had discovered a large mass In my stomach and wasn't for certain. So I was recommended to the Broody School of Medicine. That place Is thirty minutes from where I live. The doctors there looked at my x-rays and did some more tests on me. The BOB-GUN had found an ovarian tumor on my ovaries. Then I was explained to that I was going to have immediate surgery. I never had a surgery beforeI was scared for my life. The doctors also mention that my being overweight that puts a risk with the surgery. The first thing I thought with that being stated I knew I was going to die. As the days went by I had to go the doctor every two weeks. It was like if I was having a baby. Matter of fact I look like I was pregnant with twins. I guess that was no thing but all that the fluid from the tumor. I would cry everyday and I became depressed. I began to get weak each and everyday. So I had to get a blood transfusion. I remember staying In the hospital the entire weekend. I did not want to all because it was holiday. It was Labor Day weekend.I wanted to stay home and enjoy my family. Once I had received the blood in my body I felt much stronger. Then it was time for my surgery. I remember my surgery was September 7, 2005. I was nervous, shaky and scared. My family was by my side. I remember waking up the next day after surgery. When I woke up I thought it was still Wednesday the day I had surgery. Scary right! I had all types of tubes and things I was hooked up to. I was in the trauma center in the intensive care unit. I felt awesome. God is so good. There was no pain my body. Everyday I still think about what I went through with the sickness that was In my DOD.There was so much pressure and pain all on the Inside In my body. The onl y thing I can't do now Is to have kids. That still bother me but I am learning to overcome. I want to adopt children very soon. My plan Is to begin the adoption process when I am 30 years old. Has changed my life dramatically. Because if I didn't have faith in me and God on my side I might be lying in my grave or my body will still be with pain. Challenges happen for a reason. It can be for good or bad. People are put to a test to overcome challenges. Most of all we deal the challenges and overcome it with a success.

Surf Exel

? HINDUSTAN LEVER LIMITEDA Project Report On SURF EXCEL ? 2. TABLE OF CONTENTS†¢ ACKNOWLEDGEMENTS†¢ INTRODUCTION†¢ EXECUTIVE SUMMARY†¢ INDUSTRY ANALYSIS†¢ COMPANY OVERVIEW†¢ FINANCIAL STATEMENT ANALYSIS†¢ MARKETING MIX OF ORISSA†¢ COMPETITORS ANALYSIS†¢ PROJECT1: o OBJECTIVES o SCOPE AND LIMITATIONS OF THE STUDY o RESEARCH METHODOLOGY o DATA ANALYSIS  § CONSUMER ANALYSIS o CONCLUSIONS†¢ APPENDIX o CONSUMER’S QUESTIONNAIRE o DETAILED FSA ? 3. EXECUTIVE SUMMARYThe project assigned to us was to study the business and marketing practice, competitorsin business and customers of Surf Excel, for Orissa market.For this a questionnaire wasprepared for the consumers. A sample of 53 consumers was surveyed. The respondentswere interviewed in market places across Bhubaneswar. After the analysis we came to the conclusion that the Surf Excel enjoys a space in the top2 positions in brand recall of the consumer. This is a positive sign for HL L. The researchalso shows that the market share of Surf Excel in Orissa’s detergent market isapproximately 66%. Also, from the survey it is evident that brand name, price andcleansing action are three of the most important attributes a consumer looks for in anydetergent brand.Surf Excel enjoys a good reputation with the consumers with respect toall these attributes. Another thing that we noted in this survey was that Television is the most usedinformation source for the consumer. The exact communication recall however, is verypoor among the consumer. This could be attributed to the ever increasing advertisementclutter, across all media. Thus, HLL should consider looking for other media likeoutdoors. It was also noted that over 50% of the consumers who used Surf Excel, would purchasepacks whose size was 1/2 – 1 kg and did not prefer purchasing the 200gm pack.We triedto find out the reason as to why this practice occurred, but to no avail. HLL shouldconsider promoting th is pack size in some way, or phase it out totally. Thus, we can conclude that Surf Excel enjoys excellent customer reviews. It gets specialrecognition for its superior cleansing action, the convenient packs it comes in, the ease it ? 4. is available with, and the fact that its price is at par with similar products available in themarket today. OBJECTIVES OF THE STUDY 1.The primary objective of the study was to understand the customers of Surf Excel ( type/ quality/ their decision making style/ source of information that they use for collecting information regarding Surf Excel) 2. The study was also aimed to understand the business and marketing practice of Surf Excel and the marketing mix used by HLL for Surf Excel. 3. Another important objective of the study was to understand the competitors of Surf Excel. 4. Efforts were also made to evaluate the financial strength and market capabilities of the parent firm, Hindustan Lever Limited. ? 5.INDIAN FMCG INDUSTRYBackgroundThe FMCG secto r has been the cornerstone of the Indian economy. Though, the sector has been in existence for quite a long time, it began totake shape only during the last fifty-odd years. The sector touches everyaspect of human life, from looks to hygiene to palate. Perhaps, defining anindustry whose scope is so vast is not easy. Generally, FMCG refers to consumer non-durable goods required for dailyor frequent use. The sector touches every aspect of human life, from looksto hygiene to palate. Perhaps, defining an industry whose scope is so vastis not easy.The FMCG sector consists mainly of sub segments viz. personal care, oral care andhousehold products. This can be further sub-divided into oral care, soaps and detergents,Health and Hygiene products, beauty cosmetics, hair care products, food and dairy-basedproducts, cigarettes, and tea and beverages. Major Indian consumer product companies (like Britannia, P&G, HLL, etc. ) have a verystrong presence through their strong brands. Diversified port folios, wide distributionnetworks and scale economies of these companies deter new players from entering.Brand equity, therefore, is an extremely important factor in FMCG industry. One of theother most critical factors is the ability to build, develop, and maintain a robustdistribution networkPost-reforms, the industrys growth has been hinging around a burgeoning ruralpopulation which has witnessed significant rise in disposable incomes. Consequently, therural markets have been witnessing intense competition in almost all the consumerproduct classes. Another reason which has led to rise in this trend is the saturation inurban markets in most of the consumer non-durable goods categories.This has led to theindustry players scrambling for greater rural penetration as a future growth vehicle, thearea which accounts for 70% of the total Indian householdsSo far, it has been a chequered graph for the MNCs operating in the Indian FMCGindustry. Domestic companies are only beginning to make t heir presence felt in theindustry. It has taken tremendous consumer insight and market savviness for the FMCGplayers to reach where they are today. But, the journey seems to have just now begun forthe players as the majority of the rural populace are yet to get access to the items of dailyusage like toothpastes, soaps and shampoos. 6. Value for moneyEver since the global recession of 1991-94, which hit consumer spending hard, value-for-money has become the buzzword for FMCG companies globally. These FMCGcompanies embarked upon major restructuring and cost rationalization exercises asbusiness continued to become fiercely competitive. Several packaging innovations werealso resorted to. India was no different. There was a paradigm shift towards value-for-money products and, to some extent, towards the rural market. What Nirma did all these years suddenly became the buzzword for many FMCG players.Price cuts became inevitable to keep the market share from shrinking. Sometimes, thecuts to uched ridiculous levels. Economic recession hit the urban pockets badly and forcedcompanies to train their guns on rural India, which was witnessing a major change in itsaspiration and lifestyles and even had an income that translated into increasing volumes. India’s agrarian economy is fundamentally strong. Rural India accounts for as much as 70per cent of the nation’s population. That means rural India can bring in the much neededvolumes and help FMCG companies to log in volume-driven growth.Companies such asHLL, Colgate and Britannia who already had a strong rural focus, stepped up the gasfurther. HLL unleashed its â€Å"Operation Bharat†. Britannia pushed its Tiger biscuits toevery nook and corner of the country, while Colgate went about wooing the rural massesby offering low-priced products in convenient packaging. Those who could not do it ontheir own went piggyback on somebody else. P&G, whose distribution is largely urban,chose to leverage Maricos retail reach. P&G and Smith Kline Beecham, nonetheless, are interesting cases.With small productportfolios like theirs, they have been able to achieve what others could not and provedthat what you need is a good product, marketed effectively and sold at the right priceOf late, an interesting trend in the Indian FMCG sector has been brand acquisitions. Thisrepresents a growing awareness among the FMCG players are talking today more andmore of product â€Å"fits† while discussing brand acquisitions. It is not just acquiringanything and everything as it was in the pastRural marketing has become the latest marketing mantra of most FMCG majors.True,rural India is vast with unlimited opportunities. All waiting to be tapped by FMCGs. Notsurprising that the Indian FMCG sector is busy putting in place a parallel rural marketingstrategy. Among the FMCG majors, Hindustan Lever, Marico Industries, Colgate-Palmolive and Britannia Industries are only a few of the FMCG majors who have beengung-ho about rural marketing. With reason. Certainly, rural marketing holds the key to success of FMCG companies, which aredesperate to find ways out to gain deeper penetration. Not just the rural population isnumerically large, it is growing richer by the day.Of late, there has been a phenomenalimprovement in rural incomes and rural spending power. ? 7. FMCG sector performance in last decadeThe fmcg sector in India showed a constant decline in the last decade. What started as 20-25% growth rate in year 1994-96, had reached a negative growth rate of -2. 8% in Q1’04. The FMCG sector is now mockingly called SMCG or slow moving consumer goods. ? 8. Source India Today – R K Swamy BBDO Guide to Urban Markets*Soap, Shampoo, Nail Polish, Washing Powder, Footwear, Tea, Coffee, Cigarettes, Electric Bulbs.Rank Towns States Average Monthly Spending on FMCG Products* in Rs. 1 Chandigarh Chandigarh 3,418 2 Greater Maharashtra 2,955 Mumbai 3 Chennai Tamil Nadu 2,886 4 Ahmedabad Gujarat 2, 869 5 Vadodara Gujarat 2,816 6 Pune Maharashtra 2,804 7 Coimbatore Tamil Nadu 2,684 8 Ludhiana Punjab 2,674 9 Faridabad Haryana 2,596 10 Hyderabad Andhra 2,533 Pradesh ? 9. The Fabric Care Market In IndiaDetergentsThe Indian fabric wash market consists of synthetic detergents (comprising bars, powderand liquids) and oil-based laundry soaps. The detergent powder market is furthersegmented based on price and form.It is characterised by brands from a plethora ofregional and local players competing with the national marketers primarily in the low-priced and mid-priced segmentsThe synthetic detergent market can be classified into premium (Surf, Ariel), mid-price(Rin, Wheel) and popular segments (Nirma), which account for 15%, 40% and 45% ofthe total market, respectively. The product category is fairly mature and is dominated bytwo players, HLL and Nirma. Nirma created a revolution in the market by pioneering theconcept of low-cost detergents.Currently, the market is highly segmented with thedifferential between the premium and popular segments at almost 7X. GrowthAlthough the per capita consumption of detergents in India (2. 7 kg pa) is comparable tosome countries like Indonesia, China and Thailand (around 2 kg pa), it is lower than inothers such as Malaysia, Philippines (3. 7 kg) and the USA (10 kg). High consumerawareness and penetration levels will enable the market to grow at an average 8-10% perannum with slightly higher growth in the rural areas. Higher penetration stems frompopularity of low-cost detergents.Hence, besides increase in per capita consumption,there is tremendous scope for movement up the value chain. Leading Fabricare Brands Available In IndiaSurf ExcelSurf comes from the stables of Hindustan Lever, the largest player in this market with anoffering at each price point. Surf was the first detergent powder brand to be launched in thecountry. It created the detergent powder category and introduced the concept of bucketwash to housewives hitherto u sed to washing clothes with laundry soap bars. Surf has, since,become generic to detergent market.Consumers refer to all their powders as Surf, evencompetitive powders are called Surf e. g. Nirma Surf ? 10. Selling over 60,000 tonnes per year, Surf is the market leader in the concentrate andpremium powder price segments Surf has always been the first to recognize and respond totrends. Whether it was through Surf with Easy Wash- a low lather variant, in 1994 or Surfwith Wash Boosters (1995) that provided best clean even in hard water. The brand SurfExcel now has three variants – Surf Excel Quickwash, Surf Excel Blue and Surf ExcelAutomatic – which address different laundry needs but each offers stain removal as the keybenefit.In 2003, recognising changing consumer purchase patterns, it once again redefined value forthe consumers by introducing the concept of monthly packs. Sensitive to the increasing concerns on environmental pollution and water scarcity problemsacross the country, it brought to the consumer Surf Excel Quickwash. This low lathervariant is the first eco-friendly detergent in the country, as it uses almost half the water otherdetergents require. Surf has innovated beyond the basic product into other aspects of laundry.Understandingthe need for easy-to-store packaging, tubs and jars were introduced. In order to helpconsumers dose correctly for the best possible clean, measuring scoops were built into thepacks. For convenience seekers, washing has been simplified with the ready to dose packs ofSurf Excel Automatic. Consistent innovation addressing ever-evolving consumer needs has earned the brand aplace in the hearts of consumers. Surf was rated in the top Ten Most Trusted brands in TheEconomic Times survey in 2003WheelWheel is Indias number one detergent brand.Launched in 1987, it cleans effectivelywith lesser effort, making a laborious chore like washing light and easy. Moreover,Wheel does not burn hands or harm clothes like some ot her detergents, which containa high percentage of soda. Ever since its relaunch in 2001, with the new positioning of best clean with less effort,Wheel has been growing strongly. Research showed that consumers seek a solution to heavyduty laundry, like bed sheets and curtains. Developing on this insight, wheel sought to ? 11. liminate the trouble of tough dirt or heavy-duty laundry. Mass market consumers havewelcomed the solution, making it the number one. Nirma – a home-grown product that revolutionized the detergent market in India, andsuccessfully challenged large multinational leaders in the process. The Nirma success story isa result of its founder, Dr. Karsanbhai Patels relentless focus on quality, cost and value. Thedistribution model, sustained line extensions and umbrella branding strategies have enhancedthe brands cost leadership.Today, the companys two brands, Nirma and Nima, aredistributed through more thantwo million retail outlets across the country, generating g rosssales in excess of Rs. 26,000 million. In the fabric care category, Nirma has three productsfor the lower-end market. The Nirma Yellow Washing Powder is available in pack sizes of30 gms, 200 gms, 500 gms and 1 kg, and is ranked as the largest selling single detergentbrand in the world. Nirma is one of the large st selling single detergent brands in the world.Nirma products aresold through two million retailers and reach 400 million. This brand had been ranked as the â€Å"Most widely distributed detergent powder brand in India† as per AllIndia Census of Retail Outlets carried out in 435 urban towns by the AIMS (Asian InformationMarketing & Social) Research agency [Brand Equity – The Economic Times, March 11, 1997]. As perthe ORG-MARG Rural Consumer Panel [December 1998] survey, Nirma brand has been ranked ashighest in terms of penetration in washing powder category [BT Rural Market Watch, Business Today, June22, 1999]. ? 12.World-over Ariel epitomizes ‘stain removal’ and removes even the toughest stains in the firstwash. Introduced in India in 1991, Ariel has continuously led other detergents in productinnovation. For example, it pioneered the use of enzyme technology for superior and safestain-removing power, longer-lasting perfume, and the P&G proprietary cleaningtechnology, which cleans everyday soil and dirt from garments. Over the years, the brand hasenjoyed endorsement from celebrities such as the former actress and now MP Shabana Azmiand lakhs of other homemakers in India.Tide is the World’s Oldest and Most Trusted Billion Dollar Detergent and is the marketleader in 23 Countries around the world. Tide provides outstanding whiteness on whiteclothes and provides excellent everyday cleaning for colored clothes too. Launched in Indiain mid-2000, the brand has gained popularity among Indian housewives, thanks to itssuperior whitening, creative advertising starring Shekhar Suman, and its Value-for-Moneyproposition. Both T ide and Ariel are billion dollar brands in sales for P&G globally. Now Large Packs of Tide and Ariel – World’s Best Detergents at Rs. 3/- and Rs. 50/- only Mumbai, India — March 02, 2004 — Procter & Gamble today announced that it has reduced the prices of Ariel and Tide bags (large packs) by 20-50%, while maintaining the superior quality. The superior quality ? kg pack of Tide now cleans a family’s one-month laundry in just Rs. 23/-, while a ? kg pack of Ariel cleans a family’s one-month laundry in just Rs. 50/-. This significant price reduction will now allow many more Indian consumers to experience the world-class experience of outstanding whiteness from Tide and superior stain-removal from Ariel in every wash.The new prices of Ariel and Tide are as follows: ? 13. Old Price New Price Old Price New Price Pack Size P&Gs move to slash Ariel Ariel Tide Tide detergent prices is 200gm Rs. 30 Rs. 22 Rs. 20 Rs. 10 ostensibly to get more consumers to 500gm Rs. 70 Rs. 50 Rs. 43 Rs. 23 experience its brands 1kg Rs. 135 Rs. 99 Rs. 85 Rs. 46 but the industry sees it primarily as a 1. 5kg Rs. 180 Rs. 145 N. A* N. A move to wrest the advantage from HLL 2kg N. A N. A Rs. 160 Rs. 88 in a sluggish market. The prices of sachets (20gm) of Ariel and Tide remain unchanged. N. A = Not Available in that size. Six months ago, P&G reduced the prices of Ariel and Tide sachets by 50% in order toencourage a larger number of consumers to experience their superior quality. The bettervalue offer on sachets received such an overwhelming, positive response from consumersacross India that P&G was encouraged to offer the irresistible value to Ariel and Tide bagusers as well, thereby make the world’s best detergents accessible to a larger number ofIndian consumers.P&G talked to over 3,000 consumers across the length and breadth of India and observedover 25,000 washing sessions in consumers’ homes. Consumers believed in the superiorquality of Ariel and Tide but indicated ‘pricing’ as a constraint in using Ariel and Tide on aregular basis. The drop in prices by the P&G has forced HLL to also react in a similar way thus shrinkingthe overall profit margins for the group. While the immediate impact of any price slash isbound to result in more volumes and thereby shares for the companies concerned,improving margins in the business remains doubtful. 14. Company OverviewHindustan Lever Limited (HLL) is Indias largest fast moving consumer goodscompany, with leadership in Home & Personal Care Products and Foods & Beverages. HLLs brands, spread across 20 distinct consumer categories, touch the lives of two out of 1888 Sunlight soapthree Indians. They endow the company with a scale of combined volumes of about 4 introduced inmillion tonnes and sales of Rs. 10,000 crores. India. The leading business magazine, Forbes Global, has rated Hindustan Lever as the bestconsumer household products company.Far Eastern Economic Review has rated HLL asIndia’s most respected company. Asiamoney has rated HLL as one of India’s best managedcompanies. Leading national publications, like The Economic Times, Business World, and 1895Business Today have also rated HLL as one of India’s most respected companies and the Lifebuoy soapnumber one in Market Value Added and EVA. launchedHLL is Indias largest marketer of Soaps, Detergents and Home Care products. It has thecountry’s largest Personal Products business, leading in Shampoos, Skin Care Products,Colour Cosmetics and Deodorants.HLL is also the market leader in Tea, ProcessedCoffee, branded Wheat Flour, Tomato Products, and Ice cream, Soups, Jams and 1902Squashes. Pears soap introduced inHLL is also one of the countrys biggest exporters and has been recognized as a Golden IndiaSuper Star Trading House by the Government of India; it is a net foreign exchange earner. HLL is Indias largest exporter of branded fast moving consumer goods. The companysExports portfolio includes HLLs brands of Soaps and Detergents, Personal Products,Home Care Products, Tea and Coffee.HLL is also driving exports in chosen areas whereIndia has a competitive advantage – Marine Products, Basmati Rice, Castor Oil and its 1903 Brooke BondDerivatives. It is Indias largest exporter of Marine products, and one of the largest global Red Label teaplayers in castor. launched. Market leading brandsHLL’s brands have become household names. The company’s strategy is to concentrate itsresources on 35 national power brands, and 10 other brands which are strong in certain 1905regions. The top five brands together account for sales of over Rs. 3000 crores.Each of Lux flakesthese mega brands has a potential scale of Rs. 1000 crores in the foreseeable future. introducedSome of the big brands in Soaps and Detergents are Lifebuoy, Lux, Liril, Hamam,,Pears,Rexona & Dove, (all soaps), Surf Excel, Surf, Rin, & Wheel (all detergents). HLLalso m arkets the Vim and Domex range of Home Care Products. 1913In the Personal Products business, HLLs Hair Care franchises are Clinic, Sunsilk and Lux Vim scouringshampoos. In Oral Care, the portfolio comprises Close-up and Pepsodent toothpastes and powdertoothbrushes.In Skin Care, HLL markets Fair & Lovely Skin Cream and Lotion, the introduced. largest selling Skin Care Product in India; a brand developed in India, it is now exported toover 30 countries. It has been extended as an Ayurvedic cream, an under-eye cream, soap ? 15. and talc, in line with the strategy to take brands across relevant categories. The other majorSkin Carefranchises are Pond’s, Vaseline, Lakme and Pears. In Colour Cosmetics, HLLmarkets the Lakme and Elle-18 ranges.In Deodorants, the key brands are Rexona, Axe, 1930Denim and Ponds, while the Talc brands are Ponds, Liril, Fair & Lovely, Vaseline and Unilever isLifebuoy. Axe and Denim are HLL’s franchises for Men’s toiletries. formed on January 1HLL has recently launched Lever Ayush Ayurvedic Health & Personal Care Products. Health Care is among the new businesses HLL has chosen to enter. The product rangecomprises Cough Naashak Syrup, Headache Naashak Roll-on, Dandruff NaashakShampoo, Hair Rakshak Oil and Body Rakshak Soap.The purity of the Ayurvedic 1931ingredients in Lever Ayush is endorsed by the renowned Arya Vaidya Pharmacy (AVP) of HindustanCoimbatore. It is for the first time that rigorous testing procedures of the pharmaceutical Vanaspatiindustry have been applied to Ayurvedic products. That is why the brand seal is ‘Truth of ManufacturingAyurveda; Proof of Science’. Company registered on November 27HLL has started franchised Lakme Beauty Salons, offering standardised services, in linewith the strategy to add a service dimension to relevant brands.The company has set up the Hindustan Lever Network, a direct selling channel, offering 1932the Lever Home range of Laundry and Home Care products and the A viance Personal Vanaspati manufactureCare range. starts at SewriThe company has also begun an e-tailing service, called Sangam, which can home-deliveron order by phone or through the Net, a diverse range of about 5000 branded andunbranded products. The service is now available in select areas of Mumbai and NaviMumbai, besides Thane. 1939HLL is one of the world’s largest packet Tea marketers.Its Tea brands – Taj Mahal, Red Garden ReachLabel, Taaza, – are among the top brands in the country; it also markets Lipton Ice Tea. Factory purchasedHLL and Pepsi have formed an alliance to distribute a full range of tea and coffee and soft outrightbeverages through vending machines; HLL already has a base of around 15000 suchmachines. The coffee business comprises Bru Instant Coffee and Deluxe Green LabelRoast & Ground Coffee. The Kissan and Knorr Foods range comprises Spreads & Jams, Biscuit Sticks, Soups, 1943 Personal ProductsSquashes, Tomato Ketchup, Sauces, Puree, and Cooking Aids.Popular Foods, like Wheat manufactureFlour and Iodized Edible Salt, under the Knorr Annapurna brand name, have met with begins in India atremarkable success. The range has been expanded with ready-to-eat 10-second chapatis. Garden ReachThe innovative offerings are changing consumer habits into using processed, hygienic, Factoryhealthy and convenient products. The Kwality-Walls Ice Cream range comprises exotic Sundaes, Viennetta Desserts,popular ‘Impulse’ segment products like Max, Cornetto and Feast, and Cornetto Ripple 1947Softies.Ponds Cold Cream launched. Max was extended in 2001 as sugar confectioneries, because children are a key consumersegment in confectioneries too. This is among the new businesses HLL has chosen toenter. ? 16. HLL has acquired Modern Food Industries (India) Limited, entering the bread market. Modern Foods was the first Public Sector Undertaking to be disinvested. Besides 1959 Surf launched. upgrading the existing Modern products, H LL has launched new products, among thembiscuits. HLL is liberating its brands from their existing category mindset.Historically, brandsoriginated and stayed within a category format. HLL sees its Power Brands as being able tooccupy a unique position in the consumers mind and therefore being able to stretch intoother product formats and categories. All such initiatives have had a promising start, and 1964there are more to come. Etah dairy set up, Anik ghee launched; Animal feeds plant atThe Distribution network Ghaziabad; Sunsilk shampooHLL’s distribution network is recognised as one of its key strengths — that which helps launched. each out its products across the length and breadth of this vast country. The need for astrong distribution network is imperative, since HLL’s corporate purpose is â€Å"to meet theeveryday needs of people everywhere. †HLLs products, manufactured across the country, the operations involve over 2,000 1969 Rin bar launchedsuppli ers and associates. HLLs distribution network, comprising about 7,000redistribution stockiest about one million retail outlets, directly covers the entire urbanpopulation, and about 250 million rural consumers.In addition to the ongoing commitment to the traditional grocery trade, HLL is building aspecial relationship with the small but fast emerging modern trade. HLLs scale enables itto provide superior customer service including daily servicing, improving their rangeavailability whilst reducing inventories. HLL is using the opportunity of interfacing more 1975 Close-updirectly with consumers in this retail environment through specially designed toothpastecommunication and promotions. This is building traffic into the stores while yielding high launched.. growth for the business.An IT-powered system has been implemented to supply stocks to redistribution stockistson a continuous replenishment basis. The objective is to catalyse HLL’s growth by 1978ensuring that the right pro duct is available at the right place in right quantities, in the most Fair & Lovely skin creamcost-effective manner. For this, stockists have been connected with the company through launched.. an Internet-based network, called RSNet, for online interaction on orders, dispatches,information sharing and monitoring. RS Net covers about 80% of the companys turnover. 930 Unilever is formed onHLLs foray into Network Marketing January 1 1988 Launch ofAs per the market surveys conducted it is expected that the consumer market in India is Lipton Taazaworth 13000 crores per year and in few years the network market will capture 500 crores as tea. per market surveys, considering the potential Hindustan Lever has launched HindustanLever Network (HLN), a unique Network Marketing opportunity . ? 17. 1991The Network marketing concept Surf Ultra detergent launched. In the normal marketing system, the manufacturer supplies the products through themiddle men such as brokers, wholesalers and retailers. These middle-men add theirestablishment costs and their own margin of profit or commission on the price. Thisincreases the price by approximately 45 per cent. The consumer therefore gets the productat atleast a 45 per cent markup from the manufacturers price. 1993 Tata Oil Mills CompanyIn network marketing, these middle men are eliminated. A person is invited to join and (TOMCO),become a member (also called Consultant) of the network marketing company. This merges with theperson in turn invites many more people to join under him to form a group.These group companymembers, in turn invite their acquaintance to join under them. This group is made tosteadily grow and it can grow into thousands or tens of thousands, in the course of time,depending upon the enthusiasm with which the Consultant pursue the sponsorship of newConsultants. 1994 HLL introducesThese Consultants make purchases of the products of the marketing company for self use Walls. and also for sale to other consumers. For t heir loyalty in regularly purchasing the products,the marketing co. gives discounts, handsome bonuses, rewards and special incentives.Each consultant in the group gets his shares of benefits depending upon the purchasesmade by him and also by the number of the consultant under him (called downlines). This 1995is called network marketing. HLL enters brandedThe growth in the beginning will be slow, from 1 to 2 to 4†¦Ã¢â‚¬ ¦. but later on it will be rapid, staples1000 to 2000 to 4000†¦.. and so on. Given below are the approx. benefits received, business with saltdepending upon your group strength and on the assumption that each consultant haspurchased goods worth Rs 1,000/- in the month. The benefits will be more for higherpurchases and bigger groups.Group Strength Benefits: 1996 HLL introduces253Nos(1+12+60+180) Rs17,938/- branded atta; Surf Excel launched1531Nos(1+18+216+1296) Rs64,558/-3061Nos(1+36+432+2592) Rs 1,28,818/- 2002 HLL enters Ayurvedic health & beauty centre. ? 18. Shakti-Hll Rural ProjectShakti is HLLs rural initiative, which targets smallvillages with population of less than 2000 people or less. It seeks to empower underprivileged rural women byproviding income-generating opportunities, health andhygiene education through the Shakti Vani programme,and creating access to relevant information through theiShakti community portal.Started in 2001, Shakti has already been extended to about50,000 villages in 12 states – Andhra Pradesh, Karnataka,Gujarat, Madhya Pradesh, Tamil Nadu, Chattisgarh, UttarPradesh, Orissa, Punjab, Rajasthan, Maharashtra and WestBengal. The respective state governments and several Project Shakti – By using self-helpNGOs are actively involved in the initiative. Shakti already groups, HLL has pushed its productshas about 13,000 women entrepreneurs in its fold. A typical down into the country. Into villagesShakti entrepreneur earns a sustainable income of about where people cannot spend more thanRs. 00 -Rs. 1,000 per month, which is double their average Rs 20-25 on FMCGs in a monthhousehold income. Project Shakti will expand the distribution cover bottom-up, the rural project will be top-down. Thiswill be a huge competitive advantage for Lever. The costs of expanding into these villages will betoo high for most companies, which do not have a portfolio spanning teas to detergents,In recent past Hindustan lever took some major decisions to remodel its business. These decisionshad major impact on the how distribution of lever products is managed in the market.Hindustan lever took the decision to simplify the company it merged all the different business unitsinto two large divisions: home and personal care (HPC) and foods and beverages (F&B). This gaveeach division â€Å"The advantage is that these divisions get us enormous scale,† The companydecided to whittle its brands down from 110 to 35, over the next three years. This is known asHLL’s Power Brand strategy. To identify these power brands, managers were asked to consider their growth potential, profitdelivery and the size of the opportunity.And to ensure that Lever would not lose sales, it wasdecided to migrate these brand users to the designated power brands. For one, the drastic slimmingdown of the brand portfolio which threw up huge problems in execution is now over. HLL is already combining its scale advantage to offer retailers a bigger basket of products and betterservice. Instead of different sales teams servicing the same retailer, the company has integrated bothHPC and Foods portfolios for modern trade chains like Margin Free. Once again, its large portfolio ? 19. ange helps Lever to use the power of customer relationships to corner greater shelf space and adisproportionately higher share of the branded segment. Modern trade, it reckons, is already growing at 15-20 per cent and will continue that way for a longtime. By bulking up the businesses, it is possible for Lever to service these mo dern trade outlets on adaily business. As a result, these retailers do not have to maintain high inventory levels. HINDUSTAN LEVER LIMITED — BOARD OF DIRECTORSMr. Harish Manwani Non Executive chairmanMr. M. K. Sharma Vice ChairmanMr. Arun Adhikari Managing Director (Home & Personal Care)Mr.S. Ravindranathan Managing Director (Foods)Mr. D. Sundaram Finance & IT DirectorMr. A. Narayan DirectorMr. V. Narayan DirectorMr. D. S. Parekh DirectorMr. C. K. Prahlad Director ? 20. The CompetitorsThe Indian FMCG markets have witnessed some of the classic struggles involving HLL. Sofar Levers have been able to stand their ground but times are changing. HLL’s response tothe latest challenges is being eagerly studied by the corporate India. In order to gain afoothold in Indian FMCG sector various domestic and MNC companies are using all kind ofschemes to woo customer from HLL.The major competitors of HLL are:Detergents: P&G, Nirma, Henkel SpicToothpaste: Colgate-PalmoliveBeverages: R asna, Coca-Cola (Sun fill)Tea: Tata teaCoffee: NestleIce-creams: AmulShampoo: P&G, Garnier Procter & GambleP&G Home Products Limited is a 100% subsidiary of The Procter & Gamble Company,USA. P&G Home Products Limited is one of Indias fastest growing Fast Moving ConsumerGoods Companies that has in its portfolio P&Gs global brands such as Ariel and Tide in theFabric Care segment, and in the Hair Care segment: Head & Shoulders – worlds largestselling anti-dandruff shampoo; Pantene – worlds No. beauty shampoo; and Rejoice – AsiasNo. 1 shampoo. Fabric CareProcter & Gamble has two of its world-leading detergents – Tide and Ariel, in India to caterto the main concerns of the Indian households. In India P&G has launched followingbrands: †¢ Ariel Front-O-Mat Ariel 2 Fragrances †¢ Tide Detergent †¢ Tide BarHair CareIn India, P&G’s beauty care business comprises of Pantene, the world’slargest selling shampoo, Head & Shoulders, the worldà ¢â‚¬â„¢s No. 1 Anti-dandruffshampoo and Rejoice – Asia’s No. 1 Shampoo. †¢ Pantene Pro V †¢ Head & Shoulders †¢ Rejoice ? 1. Baby Care †¢ PampersIn India, P&G will continue to be a midget, in turnover terms, when compared to HindustanLever. The two P&G subsidiaries in India (P&G Hygiene and P&G Home Products) todaygenerate a combined turnover of about Rs 1,100 crore, just a tenth of Hindustan Leverssales. P&Gs distribution network is largely urban and has a reach of 0. 4 m outlets. In 1994, Godrej entered into a strategic alliance with P&G for inter alia toilet soap business,under which Godrej used to manufacture soaps, which were marketed by a joint venturecompany.However post marketing alliance with P&G, the company lost significant part ofits market share and subsequently the arrangement was discontinued. Godrej’s entiredistribution network was then taken over by P&G. THE Procter & Gamble -Gillette deal could result in the former getting a significant boostboth to its scale of operations and range of products in the Indian market. That Gillettesportfolio of shaving razors, gels, grooming products and toothbrushes has no overlap withthat of P&G in India (shampoos, detergents, feminine hygiene, cold medication) is apositive.The addition of Gillettes businesses could help P&G expand its portfolio andacquire a more extensive distribution network; This may strengthen P&Gs hand in theongoing war for market share with Unilever arms in the Asian markets, particularly withHindustan Lever in India. NirmaNirma is one of the few names – which is instantly recognized as a true Indian brand, whichtook on mighty multinationals and rewrote the marketing rules to win the heart of princess,i. e. the consumer. It was way back in ‘60s and ‘70s, where the domestic detergent market had only premiumsegment, with very few players and was dominated by MNCs.It was 1969, when KarsanbhaiPatel started door-to-door selling of h is detergent powder, priced at an astonishing Rs. 3 perkg, when the available cheapest brand in the market was Rs. 13 per kg. In a short span,Nirma created an entirely new market segment in domestic marketplace, which is, eventuallythe largest consumer pocketand quickly emerged as dominating market player. Now, the year 2004 sees Nirma’s annualsales touch 800,000 tones, making it one of the largest volume sales with a single brandname in the world.Looking at the FMCG synergies, Nirma stepped into toilet soapsrelatively late in 1990 butthis did not deter it to achieve a volume of 100,000 per annum. This makes Nirma thelargest detergent and the second largest toilet soap brand in India with market share of 38%and 20% respectively. SoapsIn 1992, sensing a strong need to expand the market through PenetrativePricing, Nirma entered this market with the launch of ‘Nirma Bath Soap’&‘Nirma Beauty Soap’ . In 1998 Nirma expanded its product line in the soap ? 2 2. ategory by introducing ‘Nirma Lime Fresh’ & ‘Nirma Rose’. This brand had carved a nichein its segment by achieving leadership position just within two months of its launch. It isavailable in 100g and 150g pack sizes. Nirma entered the premium soap segment when itlaunched ‘Nirma Sandal’DetergentsNirma launched â€Å"Nirma Washing Powder† in Indian market in year 1969, This productwas priced at almost one third to that of the competitor brands, resulting into instant trial bythe consumers. Presently Nirma has different variants in Indian market.Nirma washing powderNirma superNirma popularEdible SaltNirma has also entered the Food market in the recent past with launch of Nirma Shudh. ? 23. FINANCIAL ANALYSISRatio Analysis ? 24. All figures in Rs cr Particulars Dec 2001 Dec 2002 Dec 2003 Dec 2004 Sales 12420. 71 10641. 15 11919. 04 11594. 65 Total assets 7089. 06 7761. 01 8104. 68 7820. 34 Net worth 3170. 86 3713. 91 2189. 22 2148. 67 Bor rowings 102. 55 86. 23 1715. 18 1604. 25 Capital Employed 3273. 41 3800 3904 3752 Debtors 1254. 38 1169. 49 1228. 55 793. 56 PAT 1576. 47 1757. 59 1687. 3 1208. 4 PBDIT 2211. 63 2461. 31 2462. 92 1875. 63 Depreciation 202. 63 192. 65 199. 99 195. 68 PBIT 2009 2269 2262. 9 1680Current liabilities & Provisions 3709. 17 3841. 92 4084. 71 3919. 71 Current assets 3505 3510 3610 3132 Current assets -Inventories 2201 2146 2120 1574 Long term Debt 102. 55 86. 23 1715. 18 1604. 25 Interest 12. 31 12. 86 69. 12 136. 25 Total Purchases 6077. 97 5389. 04 5438 5413. 77 Profitability Ratios Operating Profit Margin (%) 16. 17 21. 30 19 14. 5 Net Profit Margin Ratio (%) 12. 68 16. 51 14. 15 10. 42 ROTA (%) 28. 3 29. 23 27. 92 21. 5 ROCE 61. 37 59. 72 58 44. 77 Return on Equity (%) 49. 71 47. 3 77 56. 23 Liquidity Ratios Current ratio 0. 944 0. 91 0. 88 0. 79 Quick Ratio 0. 59 0. 55 0. 52 0. 40 Absolute Cash Ratio 0. 25 0. 254 0. 218 0. 20 Solvency Ratios Debt Equity Ratio . 032 0. 023 0. 78 0. 75 I nterest Coverage Ratio 163. 2 176 32. 74 12. 33 Efficiency Ratios Debtor Days 38. 85 40. 11 37. 62 25 Creditor days 135. 31 149. 2 131. 62 145. 23 Total assets turnover ratio 1. 75 1. 37 1. 47 1. 48 ? 25. Interpretation: †¢ Profitability Ratios:HLL earns 14. paisa on every Re. 1 of Sale before Interest and Taxes It ultimately makes 10. 42paisa on every Re. 1 of Sale after Interest and Taxes. It is visible that Hindustan Lever Ltd. has not been able to increase its Operating Profit marginconstantly over the years. We can see that the operating margin has decreased considerable in thelast year. This is mainly due to the fact that the interest cost of HLL has almost doubled from 69. 12crores to 136. 25 crores. Moreover the company’s operating expenses have increased by almost 75% in the year 2004.The efficiency has certainly decreased over the last few years mainly owing tohigh operating expenses , increased interest burden and high indirect taxes. The Net Profit Marginhas also decreased by 17. 8 % in 2004 as compared to 2001. This is mainly due to the decrease insales by Rs. 826 cr. HLL generates 21. 5% Return on Total Assets (ROTA) that it employs in its operations in theyear ended 2004. ROTA has decreased in the last year mainly due to the fact that its profit marginhas decreased. It could be ecause of high competition as a result of which profits have decreasedand the total assets of the company have increased. As we can see that the Return on Capital Employed (ROCE) for Hindustan lever Limited hasdecreased considerably during the last year mainly due to lower profit margins. The company isearning a return of 44. 77% on the funds employed by it. Though the ROCE has seen aconsiderable change, even now the company is getting good enough returns and can pay goodenough dividends to the shareholders as we saw the case in the year 2004 where the rate ofdividend was 250%.The Return on Equity Ratio (ROE) states how much profit a company earned in comparis onto total amount of shareholders equity on the balance sheet of the company. Here, we see that theROE of HLL has increased in comparison to the year 2001 but this cant be concluded as afavourable situation for the company as looking at the figures in detail we can notice that there hasbeen a near to 30% decrease in ROE in comparison to the year 2003 , also we do see that the PATof the company has fallen by about 23% and the shareholders equity has also decreased by 32% incomparison to the year 2004. But Even now an ROE of about 56. 3% is considered to be verygood. †¢ Liquidity Ratios:It can be seen from the above table that the Current Ratio for all the years is less than 1. Thissignifies that HLL has short term liabilities greater than the short term assets. It implies that thecompany would have problems in managing its short term liabilities and liquidity requirements. The company might have to resort to financing its short term liquidity requirements by long termsources of finance. We can observe that the current assets have decreased by 13 % and at the same time the currentliabilities have decreased by just 4 % in the last year.The reason is that since the company is ? 26. using long term sources of finance to fund its short term obligations therefore the interest burdenhas increased and as a result the cash balance has decreased . Other receivables have also decreasedby more than 66% leading to a fall in current assets. †¢ Solvency Ratios:The company was highly unleveraged in the years 2001 and 2002. It was risky as the company hadinvested a huge amount of its own funds as compared to debt. However in the last 2 years thecompany has changed its policy and is leveraging the advantage of debt along with equity.Thoughthe debt equity ratio of 0. 75 is not good enough as compared to industry norms of 2:1 but thecompany is moving towards a favourable debt equity mix. It has realized the importance of tradingon equity . The Company has increased its d ebt burden by 1470% in the last 4 yearsInterest Coverage Ratio(ICR) basically signifies the ability of a firm to service its interest burdenthrough the profits generated . In the initial years when the firm had not employed debt its interestburden was very low.As a result the Interest Coverage ratio is very high, gradually the companyhas employed more debt and as a result of which the interest burden has increased significantly. Moreover, due to high competition and operating inefficiency the earnings of the company havedeclined. As a result the ICR has reduced from 163. 2 to 12. 33 in the last 4 years. However an ICRof 12. 33 is still very impressive which reflects the company’s ability to pay interests on loanseasily. This is a good indicator to the various financial institutions providing long term sources offinance to HLL. Efficiency Ratios:Here, we see that the Debtors Days for the company is less than the Creditor Days of thecompany. From this we can interpret that the company has a favorable cash position as it is makingits payments long after receiving the dues from the debtors. Here, from the Asset Turnover Ratiowe can know how efficiently the firm is using its assets, the ratio for which is pretty low for thecompany. The Creditor Days as well as Debtor Days both show negative growth which reflectsnegatively on the company’s financials. The Asset Turnover Ratio also shows negative growthwhich is also not a good sign for the company.Thus, looking into these figures we can analyze thatthe efficiency level of the company has gone down vis-a-vis the previous years and hence thecompany needs to look urgently into these matters so as to improve the efficiency of the company. O DU-PONT RATIO ANALYSIS:The Du Pont ratio analysis is a combination of financial ratios in a series in order to assess theinvestment returns of the company. It combines the financial ratios of both the Income Statementas well as the Balance Sheet in order to assess either the Return on Equity or the Return onInvestment.One of the Plus points of this method is that it provides a clear understanding of howthe company generates its return. This analysis provides an insight into the importance of assetturnover as well as sales to overall return. This formula shows the relationship of profit margin andturnover how these two complement each other. ? 27. The Du Pont ratio divides the Return on equity into three parts: Net Profit Margin, total assetturnover, and the company’s use of leverage referred to as Equity Multiplier also. DU-PONT CHART FOR HLL FOR THE YEAR 2004 RETURN ON EQUITY =PAT/NETWORTH 56. 3% Equity NET PROFIT TOTAL ASSET Multiplier MARGIN TURNOVER =TA/NW =PAT/NETSALES =SALES/TA =10. 42% =1. 48 =3. 64% RETURN ON ASSETS ROA=PAT/TA =15. 44%Growth Trends Over The Years Particulars Dec-01 Dec-02 Dec-03 Dec-04 ? 28. Sales 12420. 71 10641. 15 11919. 04 11594. 65Expenditure 10627 8690 9941 10076Change InSales (%) — -14. 33 12 -2. 7Chang e InExpenditure(%) — -18. 22 14. 39 1. 35Change inPBIT (%) — 12. 94 -0. 26 -25. 75Change inPAT (%) — 11. 48 -3. 99 -28. 38Change inBorrowings(%) — -15. 91 1889 6. 46Change InInterest (%) — 4. 46 437. 48 97. 12 ? 29. COMMON MARKETING MIX FOR ALL MARKETS 1.Product consists of brand, quality, appearance, 2. Price Structure consists of prices, dealers and consumers discounts. 3. Promotional activities consist of advertising, media. 4. Placement (distribution) system consists of dealers, distributors, retailers and overall logistics. MARKETING MIX FOR RURAL MARKET 1. Product 2. Price 3. Promotion 4. Placement system 5. Packaging-Reason for putting it separately is because symbols and packaging becomes very important when literacy levels are very low. 6. Retailer is the one who gives all information about brand choice and consumer feedback. 7.Education is very important for rural sector-eg. Project Shakti 8. Empowerment Example-Project Shakti and Self He lp Groups. PRODUCTSurf derives its name from ‘Surfactant’ the basic ingredient of a detergent. After 44 years, Surf brand has been upgraded and made more modern and contemporary. Surf has changed – the entire brand is now called â€Å"Surf Excel†. Continuousimprovements in the formulation of the product and introduction of new ingredients e. g. enzymes, along with new perfumes have ensured that the product meets the evolvingconsumer needs. The brand Surf Excel now has three variants – Surf Excel Quickwash, ? 0. Surf Excel Blue and Surf Excel Automatic – which address different laundry needs buteach offers stain removal as the key benefit. Surf Excel Blue Target segment: Economic segment. Attributes:-Removes stains without fading colours. Sizes avalaible: 25gm, 200gm, 500gm, 750gm, 1. 5kg, 3kgSurf Excel Quickwash (also called as Surf Excel Easy wash)(Hitherto known as just Surf Excel) Target segment: Superior quality for washing machine users. Sizes available:- 20gm, 20gm, 500gm, 1kg, 1. 5kg Attributes:-Stain removalSurf Excel Automatic Target segment:-Washing machine owners –Top and front loading machines .Sizes available:- 600gm, 1kg Attributes: Low lather detergent, anti corrosive, stain removal, ensures longer life of fabric. PRICELatest price war between detergent majors, Hindustan Lever (HLL), Proctor and GambleIndia (P&G), Nirma and Henkel-Spic India (HSIL) has proved that price in the marketingmix is very critical for growth of HLL products. If Surf excel prices were reduced to match the price cuts of their competitor (P&G),simultaneously they had to ramp up spending on advertising and promotions to increaseconsumption and penetration in the market and retain values of premium brand ? 1. PROMOTIONSSurf communication has been pleasant, soothing and gentle, Surf Excel has had adistinctively bold ‘tongue in cheek’ style of communication. Promotions for Surf Excelare more often than not tactical w eapons. Gift is offered to the consumer to gain short-term patronage or to engineer enhanced consumption. Choice of various promotionalgifts is usually governed by what can be bought cheap rather than any brand-relatedfactors. Surf Excel has always been sensitive enough to recognise the change in the consumerchoice dynamics.In some of their promotions, they have pampered influencersconsidering that brand choice in family products is a collective exercise. Various promotions being used for Surf are: †¢ Scholarship offer –Rs five lakh scholarship. Extremely rare and intelligent use of the marketing budget. Beauty of this promotion is in its design. An innovative and clever way of underscoringthe core promise of Surf Excel — stain removal!! Visual depiction in the ad is student-focussed — there are no mothers or daughters to be seen in the ad.Most of the people inthe ad are in their teens. The protagonist himself is barely in his teens. This can be anindicatio n towards changing consumer algorithm. This was backed by Win with Stains campaign – one of the largest campaigns taken upby Surf excel. This promotion is happening in Orissa markets which is aimed at offering consumers achance to win prizes as well as give students an opportunity to pursue further studies. Theaim of the whole campaign is to drive home the point that stains are good in life and oneis not to be scared to get themselves dirty.They are not only doing road shows,advertisements but branded horoscope columns in keeping with the theme of luck andfortune. They have roped in former South African cricketer Jonty Rhodes to participate in theWin with stains washathon to wash the largest stain in town with kids of the NGO -Magic Bus †¢ 1 bucket free with 3kg of Surf Excel has really managed to increase sales revenue of Surf excel. This is the most successful consumer promotion till date in Orissa market. †¢ Surf KidStains – a roadshow that invites consume rs to get first-hand experience of using Surf.Surf has taken communication beyond mass media advertising and involved consumersin the brand’s promise in the real world. It has touched consumer’s life through schoolcontact and in-store programmes. Road shows have helped to go to the consumers anddemonstrate superior performance vis-a-vis competition. ? 32. PLACEMENT SYSTEMIn Orissa, HLL has around 100 dealers and distributors. But HLL is into the exercise ofreducing number of channels in Orissa by increasing territory size of each dealer. HLL Distribution in Rural MarketsHLL has come up with new distribution channels to cater to rural markets.For long-term benefits, HLL has mounted an initiative, Project Streamline, to furtherincrease its rural reach with the help of rural sub-stockists. It has already appointed 6000such sub-stockists. As a result, the distribution network directly covers about 50,000villages, reaching about 250 million consumers. The pivot of Streamlin e is the RuralDistributor (RD), who has 15-20 rural sub-stockists attached to him. Each of these sub-stockists is located in a rural market. The sub-stockists then performs the role of drivingdistribution in neighboring villages using unconventional means of transport such astractor, bullock cart,etc.The Streamline system has extended direct HLL reach in these markets to about 37% ofIndias rural population from 25% in 1995 and the number of HLL brands and SKUsstocked by village retailers has gone up significantly. ? 33. PACKAGINGPackaging plays a key role in rural markets. Since customers are daily wage earners andthey don’t have monthly incomes like the urban consumers have, so Surf excel ispackaged in smaller sizes of 20gm so that they can afford given their kind of incomestreams. EDUCATIONSince vast majority of rural India lacks even basic education levels and modern outlook,HLL is training their new sellers to basic education levels.This is example of ProjectShakti which is explained in detail later. EMPOWERMENTHLL runs the program of Self-Help Groups (SHG), which operate like direct-to-homedistributors. The mo del consists of groups of (15-20) villagers below the poverty line(Rs. 750 per month) taking micro-credit from banks, and using that to buy HLL products,which they will then directly sell to consumersPrices of products 20gm 25gm 200gm 500gm 600gm 750gm 1kg 1. 5kg 3 kgSurf Quickwash 2 NA 23 53 NA NA 103 153 NASurf Automatic NA NA NA NA 90 NA 145 NA NASurf Blue NA 2 16 40 NA 53 NA 103 220 ? 34.Range of productsIf we divide detergent industry into three tiers – †¢ Premium at Rs. 80-140 per kg †¢ Mid-price at Rs. 30-50 per kg †¢ Popular at Rs. 15-25 per kgPopular segment accounts for 80% of the detergent industry. HLL leads in detergent powders withPremium – Surf ExcelMid price – SunlightPopular – Rin, WheelDealers and distributorsRetail Distributor MarginsExample of various distributor discounts on sale of these variants. Sale of 200gm Surf Excel Dealer Discount of 8%Sale of 20 gm Surf Excel Dealer Discount of 12%Wholesale Distributor MarginsThey get a standard discount of 1. % on sale of any variantStrategies in Orissa market 1. Shakti ProgramWith a twin objective of creating â€Å"income-generating capabilities† for underprivilegedrural women and â€Å"improving their rural living standard† through health and hygieneawareness, the Project Shakti is implemented in Orissa. Housewives and old ladies are targeted for this project. They are trained and given basiceducation to sell products. All products which are priced below Rs 5 are sold through thisproject. The sellers which are all ladies are paid margins of 3% on their sale of products.Now out of a total of 15,454 Shakti Entrepreneurs across India, Orissa hasover 928 (6%)Shakti Entrepreneurs spread across 22 districts. They are operating through Self Help Groups (SHGs) which is makes women direct-to-home distributo rs of HLL. Partnerships with several NCOs and support from stategovernments have been key enablers for the programme. Currently women entrepenuersare earning an average income of Rs. 7007- per month, doubling their household income. For the SHG women, it provides a stable, sustainable source of income.For villagers, thischannel has become a source of genuine and correctly priced products. ? 35. SALES TREND IN BHUBANESHWARBig Bazaar ,BhubaneshwarSales figures of Surf excel and is competitors Surf Ariel TideJuly sales 1,21,000 26,246 71,672July sold quantity 1787 pieces 341 pieces 1996 pieces ? 36. MARKET SHARE OF SURF Bhubaneswar, 20% Orissa, 35% Surf Excel Surf Blue Orissa, 65% Bhubaneswar, 80%SALE OF SURF EXCEL ON BASIS OF DIFERENT SIZES 10% 25% 20gm 200gm 500gm others(1kg,1. 5kg) 15%50%SALE OF SURF BLUE ON BASIS OF DIFERENT SIZES 7% 13% 20% 500gm 750gm5% 1kg 3kg 55% others(25gm,200gm) ? 37.PERCENTAGE SHARE OF SURF IN PREMIUM DETERGENTSMARKET 25% Surf Excel Ariel 75%SALE OF SURF EX CEL ON BASIS OF SEASONSCustomers reduce their washing frequency in rains, so the sales are drastically affected. Sale of detergents is strongly affected by seasonal changes as shown in the chart below. 12% 18% Summers Winters Rains 70% ? 38. COMPETITOR ANALYSIS. In this section we compare HLL with its competitors, viz. Proctor and Gamble (Ariel, Tide) and Nirma Ltd (Nirma washing powder). We now compare these products and the companies on the various counts. Market Share: The per capita consumption of detergents in India is 2. kg per annum. The synthetic detergent market can be classified into three main categories – Premium (Surf and Ariel) – 15% of total market Mid price (Rin and Wheel) – 40% of total market Popular (Nirma) – 45% of total market. Product Comparison: HLL (market share – 40%, including all 3 segments) manufactures Surf Excel in three avatars, Surf Excel Blue, Surf Excel Automatic and Surf Excel Quick wash. The USP of Surf Excel is that it reduces soaking time and water usage by 50%. It also contains a lesser amount of bleach than Ariel or Tide. P&G (market share – 12%, including all 3 segments) produces both Ariel and Tide.Ariel is produced in three types, Ariel Front-o-mat, Ariel Spring Clean and Ariel Fresh Clean. The USP here would be removal of tough stains while taking care of cloth quality and imparting a fresh fragrance to it. Tide detergent improves washing experience while imparting a lingering lemon fragrance to clothes. Nirma (market share – 30% of popular segment) comes in three variants, Nirma washing powder, Super Nirma washing powder and Nirma popular washing powder. Its USP would be low prices and the value for money it gives to the customer. Pricing Comparison: We now compare the prices for these brands.The price of each product and its variant is shown in the table b 20gm 200gm 500gm 600gm 750gm 1kg 1. 5kg 2kg 3 kg 4kg (30sachets)Surf Quick wash 2 23 53 NA NA 103 153 NA NA NASu rf Automatic NA NA NA 90 NA 145 NA NA NA NASurf Blue NA 16 40 NA 53 NA 102 NA 220 NAAriel 2 22 50 NA NA 99 145 NA NA NATide 1 10 23 NA NA 46 NA 88 NA 186 ? 39. Place comparison:HLL’s distribution system is one of its key strengths. The delivers its finished productsto various Carrying and Forwarding Agents, via whom the goods reach differentwholesalers. From here the goods are delivered to either rural or urban retailers, viawhom they reach the consumers.HLLs scale enables it to provide superior customer service including daily servicing,improving their range availability whilst reducing inventories. An IT-powered system hasbeen implemented to supply stocks to redistribution stockists on a continuousreplenishment basis. The objective is to catalyze HLL’s growth by ensuring that the rightproduct is available at the right place in right quantities, in the most cost-effectivemanner. For this, stockists have been connected with the company through an Internet-based network , called RSNet, for online interaction.As far as distribution to rural areas is concerned, they use a process called ProjectStreamline, wherein there exist networks of rural sub-stockists, who operate in the ruralareas itself. 20-30 sub-stockists come under a rural distributor (RD). The sub-stockists arethen responsible for distributing the products in rural areas. Nirma Limited markets its products through its fully owned subsidiary Nirma ConsumerCare Limited (NCCL), which was incepted in 1985. NCCL then resells the productsthrough ‘Nirma’ and ‘Nima’. Nirma pioneered the concept of flat distribution network.Nirma Consumer Care Limited operates with two parallel distribution networks. TheNIRMA brand is marketed through the first network, which consists of about 450exclusive distributors. It is one of the lowest cost FMCG distribution channels of thecountry. The principle channel for Nirma’s Products is the lowest cost system in Indiawith in built fle xibility and speedy distribution. All NIRMA and NIMA range of productshave a retail reach of over two million retail outlets and more than 40 million loyalconsumers spread all over the country.The Company has been successful in establishingan extremely good urban as well as rural presence through the two distribution channels. The distribution channels have played a significant role in making Nirma a householdname. The efficient network has made Nirma Washing Powder the brand with highestpenetration in its product category. The network is well equipped to meet the demands ofthe loyal consumers of the Company across the country. ? 40. Promotion comparison:HLL. Advertising. Surf excel, synonymous with the catch line, ‘Surf Excel hai naa! ’ was the first nationaldetergent brand on television.It has indulged in numerous advertisement campaignswhich have gained a lot of popularity. Surf Excel and Lalitaji ad also was in news for a long time. Slice of life situations havegene rated high levels of interest in the communication. Using consumer speak in the formof testimonials has helped in building credibility in the brand. â€Å"She was a hard-headed bargain-hunting housewife who demanded value for money andnot just cheap price. Consumers faith in Surf was restored, and not just because sheoffered a rational argument. The real reason Lalitaji was believed was because she wastrusted y the Indian housewife to get her a good bargain. We showed her bargainingwith the vegetable vendor about good tomatoes and bad tomatoes †¦ `Sasti cheez orachchi cheez me farak hota hai, bhai saab. â€Å"This advertisement reversed a declining brand share trend. The currents advertisement on television shows noted actor and human rights activistShabana Azmi (who did promote Ariel once upon a time), walking with two buckets ofwater and encouraging a crowd of people to do the same. It basically plays on SurfExcel’s strength to perform with lesser amounts of water.It thus underlines th

ANMC Code of Ethics in Australia Case Study

ANMC Code of Ethics in Australia Case Study Nursing is a noble profession which requires its members to uphold the highest moral and ethical standards. In Australia nurse’s practice is guided by the ANMC Code of ethics and code of conduct, standards of practice and professional boundaries. Nurses must utilise the Australian charter of healthcare rights (ACHR) as guiding principles to all patients when providing care at any setting. This paper seeks to identify the ethical, moral and legal behaviour of Bill (RN), Liz (Nurse Unit Manager), John(patient) and his wife in the case study given. Bill In this case study one can clearly see that many nursing standards have been violated. According to Registered nurse standards for practice 1.4, nurses must comply with the policies relevant to practice and that includes the workplace policies. Bill did not comply with the hospital policy which states that â€Å"no laptop computers are to be taken home for any reason.† As per Australian Nursing and Midwifery Counci l (ANMC) code of ethics for Nurses (2008), standard 8 â€Å"Nurses should promote and preserve the trust between themselves and people they are caring for† in this case. Bill created a situation where John lost trust on him as his actions were unethical. In this scenario, Bill grabbed John by his wrist, causing pain and discomfort and threatened him not to say anything to anyone. His actions were in contradiction with the nurse’s guide to professional boundaries, principle 11 which states that â€Å"nurses do not withhold care from a person as punishment and recognise that any intent to cause pain or suffering as a retaliatory action in response to behaviour of a person in their care is improper and unprofessional†. He violated this principle of safe practise. Furthermore, Bill did not adhere to the principle 15 of professional boundaries that nurses should not cause discomfort or pain to patients receiving care when touching or holding them. Bill did not sh ow any kindness or empathy, as per ANMC code of ethics standard 2 Nurses should be kind and respectful to others. John John’s wife asked if there were any issues or concerns about her husband care and Bill denied. He was not honest enough to John’s wife about what had just occurred. He did not abide to Nurses code of profession conduct statement 6, which requires nurses to provide honest and accurate information in relation to clients care and services. â€Å"Criminal laws are concerned with offences against people and property.† In this scenario, Bill took John’s electrical recharging code without his permission which is considered as theft under the criminal law. Furthermore, in his action he caused harm and threatened John which is battery and assault respectively. Additionally, Bill took money from the charity funds for personal use which is fraud. A Nurse’s conduct is underpinned by moral principles and these include non-maleficence (n o harm), beneficence(benefit), veracity (truthfulness), autonomy (right to choose) and justice(fairness). (Atkins et al. pages 81-82) Bill was maleficent as he caused pain to Johns wrist and he did not uphold the principle of veracity which requires nurses to tell the truth always. (Oosthuizen and Pera page 52) He did this by lying to John’s wife about John’s wellbeing and NUM Liz about the whereabouts of the laptop. By not upholding veracity he made Liz to make uninformed decision to appraise him despite what he had done. Bill acted in utilitarianism school of thought. In this theory actions of an individual are justified by whether they increase pleasure or reduce risk of pain regardless of the cost or means. Utilitarians believe in acting in a way that results in greatest happiness of the greatest number. He was only concerned about the outcome at the end and ignored the fact that he might have a few unhappy people at the end. He was determined to make the charity function possible, without his input it would not occur and disadvantaged children from overseas would have either starved to death or suffered from starvation within the next 12 months. The criticism on utilitarian actions is that one cannot predict the outcomes of their actions. When Bill took money for buying the Lotto ticket he might have had hope that he will win, fortunately he did but he could have lost it. At times, it is also difficult to prioritise hence despite having many happy children John would not be happy with his conduct. Per Registered Nurse standard of practice 1.5 Nurses should apply critical thinking skills and use ethical decision or theories in their practice. (Holt and Convey 51-56) The ethical decision framework suggests that one should first identify the problem References Atkins, Kim et al. Ethics And Law For Australian Nurses . Port Melbourne, Vic.: Cambridge University Press, 2017. Print. Holt, Janet and Helen Convey. â€Å"Ethical Practice I n Nursing Care†. Nursing Standard 27.13 (2012): 51-56. Web. Oosthuizen, Anne-Mart and Silvia A Pera. Ethics In Healthcare . Lansdowne, South Africa: Juta, 2011. Print.

Policy, Politics And Public Management Essay Example | Topics and Well Written Essays - 500 words

Policy, Politics And Public Management - Essay Example These are the factors why the size of interest groups in the real estate increases. The impact of these interest groups, who favor moving not just their residential but also their business functions in New Jersey, is apparent in the state's real estate. Since New Jersey is ideally situated in the heart of major cities and seaports in the country, many sectors in the country become part of the interest group, thus providing innovations in the state. According to Thompson (1999), the major impact of the interest groups in the real estate market of New Jersey owes its credit to the manifold factors including the favorable conditions in the state. In his book, New Jersey: A Big Pearl House, Thompson showed that as interest groups increase by 1%, the real estate industry grows by as high as 5%. This analysis showed that the increase in the size of interest groups in New Jersey is four times directly proportional to the improvements in the real estate market of the state. Thompson also showed that the real estate industry accounts for more than 7.8% of the present improvements in the infrastructure which every citizen in the state enjoys. This only proves the huge impact of interest groups not just in the real estate industry but also in the local economy of the state. Smithso

Validity, Reliability, and Accuracy Term Paper Example | Topics and Well Written Essays - 1000 words

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Globalization on territory Research Paper Example | Topics and Well Written Essays - 1250 words

Globalization on territory - Research Paper Example Thus, globalization involves a reconfiguration of the society with increased growth and trans-planetary connections between people, territory, states and nations. Economic Globalization affects the territoriality of the nation-state, i.e. the territorial jurisdiction. Two notions can be used to explain this concept critically. The notions are based on the concept of sovereignty, and the impact of both governmental and non-governmental institutions on the national state. The notions are- Global cities are sites for carrying out specialized functions so as to run and co-ordinate the global economy. These cities located in national territories are locations for performing the major dynamics and processes in relation to financial and investment aspects, and irrespective of their geographical locations. These functions affect the growth and development of the territory. The global economy materializes in national territories to a large extent. Many national states have become deeply involved in the implementation of global economic system, and in the implementation of this process have experienced large transformation in their institutional structure, in both the aspects of economic and political. Economic Globalization has helped to strengthen certain segments of the national states, i.e. the banking functions, which have been developed as per with the development of technology. But certain segments in a territory have also been weakened under the effect of economic globalization, such as, the decline small industries as they are losing their existence under the effects of globalization. In the recent decades, although the major interstate conflicts has declined, yet territorial conflicts still persists which is difficult to resolve. Conflicts are generally created within the borders of states which determine territoriality or the territorial stakes. Globalization affects territorial

Write an essay of approximately 750 words (approximately 3 pages) in - 1

Write an of approximately 750 words (approximately 3 pages) in length to answer the following prompt - Essay Example Some of these restrictions include speech related to slander, libel, hate speech, incitement against the government, classified word, and obscenity, intruding another individual privacy among others. In the United States, freedom of speech also known as freedom of expression is protected by the first Amendment of the American Constitution. This paper aims at evaluating whether virtual protest tactics such as the Direct Denial of Services Attack should be protected by the First Amendment of the U.S Constitution. In my opinion, the virtual protest tactics ought to be protected by the First Amendment of the American Constitution. The reason is that various individuals use these tactics to seek, impart and receive information about various issues thus utilizing their freedom of speech or expression. Further, people also use the virtual protest tactics to express their opinions and ideas regarding different issues in the society and also agree and disagree on some of the issues they find oppressing in the society. According to the constitution of the United States, every individual has the right to express their views on particular matters such as government issues through the use of any medium or channel (First Amendment, 2014). Therefore, the virtual protests are ideas and opinions of people that are communicated through the use of the internet as well as other social media platforms thus should be protected by the First Amendment of the Constitution. In addition, virtual protest tactics ought to be protected by the First Amendment of the American Constitution. It is because its primary aim is to inspire and motivate individuals to push for their rights and also air their grievances to the government. That, therefore, shows that these tactics are used to improve the methods used by people to express themselves as indicated in the freedom of speech. For

Measurement in Mixed Methods Design Essay Example | Topics and Well Written Essays - 750 words

Measurement in Mixed Methods Design - Essay Example Research participants are selected randomly from a population. The researcher in this case is independent of the research problems and thus objective. Standardized research tools/instruments are used to collect data from the sample studied. Quantifiable information is gathered and subjected to statistical analysis. Usually predetermined hypotheses on the (cause-effect) relationship between research variables are tested. One of the hypotheses leads for generalizations on the larger population. The ability to reliably quantifiably measures of research variables and generalize observed patterns makes quantitative method very useful in scientific research. Also objectivity of this method implies the results found at the end of the research can be replicated regardless of whoever that conduct the same research using the same manner. The ability to generate reliable population-based data, manipulate it using statistical techniques and inferentially generalize aspects of the population makes this method suitable for establishing cause-and-effect relationships. Unfortunately, quantitative approach is weak in social sciences because it removes the subject of research from natural settings. Thus studying human behaviour out of context makes it benignly weak in social science research. Qualitative research methodologies are on the other hand value-laden and are used to design, collect, analyze and interpret data by observing what people do and say. Qualitative research methodologies are more subjective than quantitative research and uses very different methods of collecting information, mainly individual, in-depth interviews and focus groups. They are used to explain the meanings people assign to social phenomena and human behaviours. The researcher in this case is the instrument of data collection, and results may vary greatly depending upon who conducts the research. Thus, measurement is subjective. The beauty of qualitative methodology is that it generates

Safer Staffing Essay Example | Topics and Well Written Essays - 1250 words - 1

Safer Staffing - Essay Example The audience intended by the source are people who want to start new businesses or learn how to start. The source is credible because it offers practical strategies to form new businesses. The authors in this source are experienced in business planning. In this source, they provide advice on how one can develop a business plan fast but in an effective manner. This source is intended for all persons who want to know how to develop successful business plans but in a fast way. The source is credible because it offers practical information and examples The authors in this source have written extensively on issues of business startups. In this source, the authors address issues of researching, writing up and presenting a winning business plan. The audience intended in this source is the people who would like to know how to establish businesses and also those who want to write successful business plans for exams or for businesses. The source is credible because it offers practical and current information on business planning. Blackwell is an experienced author in business planning. In this source, he offers advice on the simple steps one can follow to produce a good business plan. The audience intended by the source is the people who would like to understand every step of developing business plans. The source is credible because it is a current source and offers practical steps to follow in developing business plans. Brandt, J. A., Edwards, D. R., Sullivan, S. C., Zehler, J. K., Grinder, S., Scott, K. J., ... & Maddox, K. L. (2009). An evidence-based business planning process. Journal of Nursing Administration, 39(12), 511-513. The authors in this source are experienced in developing business plans for nursing businesses. In this source, they discuss evidence-based business planning that is important in nursing and offer an important contribution to nursing. The audience intended by the

Summary Article Example | Topics and Well Written Essays - 1000 words - 1

Summary - Article Example This helps in demonstrating the speciousness of gun control policy in the reduction of the deaths resulting from homicides. While bearing in mind that the public is reluctant to give up their guns, Zimring proposes that stigmatizing guns is the only sure way of reducing the rate of possession of guns among the population. He suggests that this should entail the inclusion of the practice in the legislation. He associates the high rates of deaths resulting from homicides in America as related to the rampant use of guns for assaults. The article alludes that what matters in the successful application of the gun control policy is the consideration of who owns the guns, how these guns are used and the impact of the policy in relation to its implementation. Zimring’s makes reference on the Federal Bureau of Investigation (FBI) statistics that indicates that guns are used in the 70% of the reported criminal killings. Additionally, other proponents of gun control policy such as Philli p Cook opine that the criminals determine the type of weapon they use. However, they discount the contribution of perpetrator factors in the enhancement of lethality in favor of the instrumentality effect. Fatality is viewed as an almost accidental outcome of a large number of assaults resulting from guns and knives. Zimring claims that in many cases, the perpetrator is also a victim of circumstance as well as the person he kills; just luckier because the gun was pointed in a different direction. It is obvious that some of the deaths that occur due to gun assaults cannot occur if less lethal weapons are used. The article stipulates that the perpetrators of assault are normally aware of their prior plans of inflicting lethal injuries on their victim. The author makes reference to the Behavior modification theory that suggests that the criminals transfer their intimidation levels to the guns they are carrying. The article disputes the idea that gun handlers are innocent people who pos sess the gun and respond whenever they are provoked. This is because most of these killers posses below-average cognitive ability, mental retardation, brain dysfunction or alcoholism (Stell 42). Professor Zimring opposes the use of gun in self defense, arguing that people who offer resistance when attacked are at a higher risk of getting hurt than those who submit. Additionally, his experiments proved that those who resisted attacks through the use of guns performed better than those than those that did not resist (Stell 44). This implies that legalizing the use of firearms for any reason enhances violence. The article recommends that the ethical complications occur when the proponents of gun control practices subscribe to certain practices that enhance violence. Such practices include the failure to recognize the right of the states for self defense, failure to provide minimal protection to the citizens, and the police department possesses the rights to prosecute and charge those p ossessing firearms for self preservation. ARTICLE 2 Congressional Digest. White House Plan to Reduce Gun Violence: Administration Proposals to Strengthen Firearm Laws and Protect Citizens. March 2013. Print. According to the article, tragic mass shootings have been witnessed in America despite the fact that most firearm holders are perceived to be

Project Management Essay Example for Free

Project Management Essay Let’s consider finding a new house as our personal project since we can’t sustain to live in our current residence. We will take the traditional technique of project management for this personal project. A traditional technique involves a series of steps or stages that has to be completed. For this technique, there are five different phases during the development or until the project is completed. The first phase of the traditional technique is the project initiation stage. During this stage, we have to map all our current scenarios or our current situation to our future situation. In this phase, we have to gather all the information about our current situation (i.e. rent, size of place, location, etc). We should also be able to quantify the scope of our project. We must know what our limitations are (i.e. budget, location, etc) and other relevant information. Then we have to gather information for our future home. We have to use the same set of questions (present and future situation) to set the same point of comparison when we compare, or in project methodology terms, when we match and map our current scenario to our future scenario. After matching and mapping, it is now time for us to plan for our future residence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The second phase of the traditional technique is the project planning or the design stage. Now, in case the future residence needs a few repairs (i.e. adding another bedroom, installing a new telephone line, painting the fence white, buying more curtains for the several windows, etc) since it was picked because it has the most number of pros than the rest and is marginally better than the current, then this phase will make the future residence better suit our needs. After repairing, the future residence can now be tested if it is already safe to live at. It is now time for our next stage.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The project execution or production stage is where we initially move in to our place to test how we feel about our new house. We must be able to deliver everything that was set as our scope or our task-to-accomplish even before the initiation stage. Now, to make this efficient and measurable or quantifiable, we have to list down a set of questionnaire or a set of steps to do and test our new house against it. This phase is called the project monitoring. In this phase, processes are performed to anticipate and correct the potential problems that may arise upon project completion before it happens. To make our personal project quantifiable, we must subject it to a series of questions where it can pass or fail. Questions should be targeted about the changes that we made during the design stage (i.e. if the future scenario served its purpose, etc). For this stage, if there are some questions that our future house was not able to resolve, these will be treated as issues which should be resolved before we will be able to move on to our completion stage. For our project to be quantifiable, profitable, or justifiable, the future scenarios should be subjected to questions that are based, but not limited, to the changes that the current scenarios were subjected to. And the future scenarios should be able to remedy most, if not all, of the remiss of the current scenario. In short, our future scenario should be able to pass all monitoring stage questions in order for our project to be a success. After all issues are closed, or all problems are resolved, we can now move on to our project completion stage. For the project completion stage, our project passed the monitoring stage and all issues are already resolved. Our future residence is finally ready to be moved in and called a home. Reference: LEWIS, James. 2002. Fundamentals of Project Management. New York: AMACOM

Euclidean and Non-Euclidean Essay Example for Free

Euclidean and Non-Euclidean Essay The foundation of Euclidean geometry is the concept of a few undefined terms: points, lines, and planes. In essence, a point is an exact position or location on a surface. A point has no actual length or width. A line shows infinite distance and direction but absolutely no width. A line has at least two points lying on it. Euclid’s first postulate is that only one unique straight line can be drawn between any two points. Line segments are lines that have a set length and do not go on forever. Euclid’s second postulate is that a finite straight line, or line segment, can be extended continuously into a straight line. The last of Euclid’s undefined terms is a plane, a flat surface similar to a table top or floor. However, a plane’s area is infinite. It has never ending length and width but has no depth. Lines can intersect each other or they can be parallel. Intersecting lines can be perpendicular, meaning they cross at a right angle. Lines in a plane that do not intersect or touch at a point and have a constant, unchanging distance between each other are called parallel lines. Line segments can be used to create different polygons. As in Euclid’s third postulate, with any straight line segment, a circle can be drawn having the segment as radius and one endpoint as center. All the angles in a triangle add up to 180 degrees. An acute angle is less than 90 degrees. A right angle is 90 degrees; all right angles are equal, as stated in Euclid’s fourth postulate. An obtuse angle is greater than 90 degrees but less than 180 degrees. Lastly, 180 degrees makes up a straight line. Two triangles with the same angles are not necessarily congruent. Today we know the fifth postulate as the rule that through any point that is not on a line, there is only one line that is parallel to the line. One kind of Non-Euclidean Geometry is Riemannian, or elliptic, geometry. It is a geometry based on curved/spherical, surfaces invented by a German man named Bernhard Riemann. In 1889 he rediscovered the work of an Italian mathematician which stated certain problems in Euclidean Geometry. The earth is round and spherical so elliptic geometry is useful, and directly related to our everyday lives. Elliptical geometry is not limited to spheres and can be used applied on cylinders (Roberts). Euclid’s first postulate is false in elliptic geometry. Between two points there are many different lines that will connect them. The shortest distance between two points is called a minimal geodesic. Also, because it is based on curved surfaces, straight lines are impossible. This makes Euclid’s second postulate untrue as well. If you extend a line on a sphere or cylinder, most of the time the line will curve back around and form a circle. A line will always curve in elliptic geometry. In elliptic geometry all the angles in a triangle add up to greater than 180 degrees. Two triangles with the same angles are not just similar, they are actually congruent. In Elliptic there are no parallel lines (Elliptic geometry). Another kind of Non-Euclidean Geometry is Lobachevsky, or Hyperbolic, Geometry. It is also called Lobachevsky-Bolyai-Gauss (Weisstein). It is a geometry based on saddle-shaped space, similar to a Pringle. Hyperbolic geometry was invented by a Russian mathematician named Nicholas Lobachevsky. Lobachevsky also expanded on Euclid’s ideas. It’s very hard to see how this geometry is useful but it can be used in gradational fields, space travel, and astronomy (Roberts).

Principles of Health Social Care Practice

Principles of Health Social Care Practice Introduction: People who enjoy social care and service make enlarged risk of poormental health andbenefit. Around 4–500,000 social workers are regularly contacting with mentally ill people. To support and promote good mental health for the consumer of those services, all the staff of care services are working relentlessly. The common core principles to support better mental health and prosperity in adult social care, based on work by the Mental Health foundation has been published by Skills for Care. An immense framework for the social care workforce to serve harmonious high quality social care as well as support to promote the mental health and advancement of people who are facing lack of care and support have been outlined in the common core principles and two key areas. In these range this show people to well practice based on actual life, which explain how each of the ten principle and two key areas work. Services for the users to follow the opinion of the patient to reduce the risk and danger, and many social problems. And to promote awareness of the disease and to provide care and treatment to maintain confidentiality of service users in health and social care practice. Task 1: 1(a) Explanation of the principles of support are applied to ensure that individuals are cared for in health and social care practice Successful health and social care system is requisite according to principle. What does a principle stand for? Principles can be recapitulate as worthy rule guiding manner , consistent regulation of carriage according to vital law, to impress with a faith’, ‘afundamental part. For making health and social care settings auspicious support is mandatory. Good as well as perfect helping hand is the most effective matter for everyone to select the way of better health and efficient services. These are the most caring and beneficial offer for everyone. On certain it takes people for the disability of learning. Individually everyone is selecting according to their own preference. Somehow the disable people of learning are losing the opportunity and it is going away from them. To ensure the disable people to get the best possible care from supportive service is mandatory. Few governments are restlessly working behind the fact of support for the continuous welfare for the country man and country. Today, in Wales, services and support people are entitled to include home care help things like cleaning and shopping, insufficient tools and adaptations to your house, day centre’s to give you the least care at their best, day care for your children if either you or them are not able to look after them . Person’s health is another type of support which is related to the Social support and co-ordination. The effect of socialization works is a main and sometimes slighted cause for the success of psychotherapy and it is the most the most integral matter. On certain just having the feelings that there is someone to communicate andrelyon can help people overcomes their situation and it is more than effective than any other treatment. Having a greater social communication system, whether family, friends and neighbors make an immense of effective situation. 1(b) Outline of the procedure for protecting clients, patients, and colleagues from harm This outline is to help you to develop, execute and inspection policies and process for decrease the riskof harm to clients, patients and colleagues. An existing policy has been covered by the checklist of the pointed area ample. The outline should: Analyse the path we estimate, the risk of harm taking into risks from: †¢ Other clients, patients and colleague †¢ Internal problem †¢ Corporal surrounds †¢ The environment of services. †¢ The clients, patient and colleague themselves, to themselves and to other clients, patient and colleague, and to people beyond the system. Here is the explanation on how clients, patient and colleague are encouraged about the nook and corner about their safety and they will be protected. Having the list of emergency numbers. Securing first aid kits are available. Train other people about first aid kits Giving the guarantee of health issues such as hygiene and infectious illness. Providing sound, safe and protected environments for children. Carrying clear methods and response Point out the time of action. Showcasing of approval time. Showcasing the time of survey 1(c) Analyze of the benefit of following a person-centered approach with users of health and social care services   This study asked what service users start from the position Person-centered way of providing support and what is what gets. It fully recognizes the important relationship roles and responsibilities of family Service users and provide services to those in management. Public services Personalization, politicians, policy-makers have become fashionable for providers. This study is a timely reminder of the service users long, and the design has been discussed for a person-centered. Will change only Service to the people who rely on them are shaped like this. 1(d) Explanation of ethical dilemmas and conflict that may arise when providing care, support and protection to users of health and social care services Sometimes encounter situations in which workers care for them very contradictory. Care workers to maintain the organizational policies and wellbeing of clients all the time, but in some situations the rules they are not able to implement it to the essential. Moral dilemmas are built these kinds of situations. Sometimes conflicts between care workers and service user’s views, beliefs and cultures may arise. Health and social care services could be hampered by the conflict and may be affected by the quality of health and social care. A human adult, you have the right to take the law in his own decisions. Sometimes the service users are worthless as they sometimes decide to take shelter medicine. Him to take medication regularly in order to gain or return back to his normal life, his health is very important for gaining. On the other hand, care workers obey and respect the decision of the client is forced to. As a consequence, care workers face a moral dilemma. It refuses to accept the service user to the service to take care of his responsibilities as a service to users, although a care worker can’t help the service user. If some client care staff will be responsible. A client does not want to take medication; a care worker can’t force him to take medication, and are not always able to motivate his clients. Health and social care centers are very common in this kind of scenario. They do nothing and make it impossible for a client in front of them to die. Handling such kind of situation is very diffi cult. Health and social care workers to do nothing for them to just stand and are strongly against the moral values. Here is another proof of the moral problem. According to some people and not inhumane insulation is done. Others apply it to the patient suffering from emotional and psychological damage when. Task 2: 2(a) Implementation of policies, legislation, regulations and codes of practice that are relevant to own work in health and social care Care to ensure the best qualities of physicalstateand social care practice, the accomplishment of the policies, laws, regulations and codes of practice in parallelism with national and local policies and laws to consumer of the service is very weighty and cardinal. Rules and regulations must be followed at all times by the care laborers, so this job is very sensitive. It is the practice in accordance with the laws and codes, attributes are properly maintained to ensure that the management duties. Data Protection Act must be checked by the employees and the client does not have any right to reveal any important information, only the right person can ingress to the data under the Data Protection Act. Health Regulations (COSSH) Control of hazardous material regulations. It is only then that the use of chemicals and materials, this is guaranteed by law. Only the right person has access in Agents, detergents, and other chemical elements in the shelf, washed containers are locked at all ti mes. Unharmed place to storefulmination and other equipment, and has access to it is the only duty. Safety precautions are implemented or not must be verified properly by the employers properly. Imagination, Health and Social Care Board is the center of the warning signs to stick properly. Fire the way, always clean and mess free, it needs to be done by the present staff and workers.Different laws and regulations, policies, and will provide training and lectures are employers in their work, which is easy and risk-free enough staff on the law and policies. 2(b) Local policies and procedures can be developed in accordance with national and policy Requirements The policy must be clear and simple. Must be easy to clean and improve the effectiveness of the policy will be out of the confusion. The policy should have less delusion. National and local policies are reflected in the cultural sector which can be done by following the principals. There is variety of different organizations, so the policy is not suitable for every organization. Improvement of the quality of care and service need to be change in upcoming future policies, so they need to be flexible. Policies reflect the culture and work easy and comfortable, but in the opposite case the employee does not want to follow the rules and regulations of the employees are very interested in the rules and regulations to follow. Accurately and regularly need to supervise the policies and laws. Employers and law-makers to review the laws and procedures, and if it is necessary, they can upgrade those. 2 (C) The impacts of policy, legislation, regulation, and codes of practice on organizational policy and practice Organization policy law, practice policies, rules, regulations, and codes are important present. Providing guidelines it says that Policy and law, institutions will have to practice. Without reference to the law and the law of the organization, legal, health and social care center for which it is really difficult to formulate policy. Any violation of the rights of the individual, organizational policy, Law and practice in an organized, competent and ethical work environment, service users and staff will be made. The organizing principle of the organization without any serious conflict, it is very easy to use. It is the employee to work in accordance with the law to respect the law and acclimate employee’s helps. An employee fines or even anyone who breaks the law and regulations, will not leave him in his work. An employee is an employee of any laws and regulations to be confused about, then you can ask his superiors, and they will help him to get out of the dilemma. Both emp loyers and employees and the respective authority is obliged to obey and follow the rules and regulation and correct them or even anyone to take immediate steps to punish those who break the law. Task 3: 3(a) Theories that underpin health and social care Practice The theories are about health and social care practice. With attention to the individual needs of those theories, and various events and processes get priority. Service users, physical, spiritual, social, emotional, and mental fitness to promote healthy lifestyles and to achieve a high level, the theory helps to develop a plan. Maslow hierarchy of needs state that theory of health and social care. his theory, human needs are classified into different levels, and basic needs are put first. According to his theory, the bottom level is not met, a man to go to the next level. Physiological or physical demands of this theory are considered to be the most basic needs. Safety and security, love and belonging, self-esteem and self actualization is the next level. While planning for the care and services to a service user of this theory is applied. Other well-known theory of human growth and development, Help and Care is needed in a variety of different levels. Age, growth and development, th e care and services is changing. 3(b) Social processes impact on users of health and social care services To ensure the operatives of the resistance, cast and evolution of health and social care strategy considers the social processes. Having the same nature different cultures, different people react differently, to be effective, because it can be applied contrary in health and social. Perceiving the way people behave in a certain social processes are affected. , Drinking and smoking, unhealthy practices like the ones brought about by a group of peer pressure, people belong to and identify with. Tattooing and piercing, which involved the culture, and the needle of blood-borne infections in general. These risky practices are very much difficult to change in sudden notice as because their culture forces them to do so. The higher figure than the culture of others, may be the key to a specific workplace discrimination. Due to the cultural attributes, other than one service user may favor some of the care staff. All service users are treated equally and fairly, so the treatment should be illegal to create bias. 3(c) Effectiveness of inter-professional working Where is the link between health and social care practice and continuous basis, in collaboration with health care providers from other fields of work, inter-professional health care providers are called to work. Doctors, nurses, physical therapists, psychologists, respiratory therapists, health care assistants, nurse or health team should be involved in any of the efficiency of the plan of care, it can be included. On behalf of health and social care services across all guises of the users needs, and to work as a team of health workers in the facility, A persons lack of it, which makes the other person will be satisfied by the same field. It continued to plan for the care and services that help to reduce delays. Task 4: 4(a) Explanations of own role, responsibilities, accountabilities and duties in the context of working with those within and outside the health and social care workplace Services for the user to provide a supportive rehabilitative environment for a career’s role in health and social care setting, If a trust relationship with the career service users because most of the time is an important part of the process. For assistance, service users, careers responsibility to ensure it is as much as possible, because it is used to the career and the normal function and, depending on the clients autonomy. Career such as service user needs to make sure to monitor all the services supplied to clients, and the right is reserved and applied, is sure to be met. Performing our role, we are feeding, health and physical activities can meet the physical demands of the clients. Service users in health and social care facilities are filling our duty is to promote health and to ensure their health and safety. They believe that, they will be protected, if the clients physical, mental and financial interests remain same. 4(b) Contribution to the development and implementation of health and social care organizational policy Employees need to follow to ensure the smooth running of the system, the organizing principle of the organization is important. To reduce misunderstanding and misinterpretation, it is necessary to organizational policies are clear and blunt. They are primarily affected by it because of its contribution to the development and implementation of policies with the careers, will contribute a lot. Staff loyalty and adhere to the organizations policy, a good workforce, will be developed. It is a consequence of organizational policies and to change the policy of non- adaptation may or frequently, then its the principle of the non- adaptation is the main cause of the workers, it can help determine if the policy is reviewed and developed. 4(c) Recommendations to develop own contributions to meet good practice requirements We were the first to meet the requirements of best practice. General health council will learn enough knowledge about the code of practice. By learning the knowledge that we are adhering to the principles and values, or does not, then we can determine and evaluate ourselves and our performance. Dads concerns should be taken in the national and local policy. Organization set up by the health and social care practice and the general rules and regulations, as well as to maintain the law, it is mandatory for us. Next, we are involved in research. Training and fortify can improve ourselves in our practice. To the best of our fast-paced and dynamic to keep up with the changes, we have our own health and social care needs to be updated with current information, pertaining to the practice. Conclusion: No one is out of the risk of illness and the treatment and medications surrounding us and everyone have to visit the health and social care settings. Care workers are playing an important role for patients to overcome illness providing services to users of the service. Care staff must follow the guidelines and regulations of the organization, and to be aware of their responsibilities. Inter-relationships between the service providers remain all the time as long as they provide service. This care service providers and government organizations with the government and other health and social care settings work together, both will work together in a variety of diseases and hazards can be reduced to the society.